However, with Il Makiage, I was pleasantly surprised by the accuracy once the formula completely oxidized on my skin.įor the first few hours, my complexion looked pretty fabulous under different lighting conditions-indoor lights, natural sunlight, the bright lights of my bathroom vanity. I’ve never been good at matching foundation for my skin I’ve always relied on a sales associate in a beauty store to help me with the process, and even then it’s been hit-or-miss.

But to be honest, I wasn’t expecting much. What really piqued my interest with this foundation is that it’s blended with vitamin E, which has anti-aging benefits, and hyaluronic acid to help hydrate and plump skin. While the algorithm is currently only available for the brand’s foundation and concealers, the brand tells us they are “continuing to explore the application of technology and AI in a range of other products,” so stay tuned. While the brand’s signature foundation is their most buzzed-about offering, there’s also a sprawling collection of eye, lip, and face products to explore. If the foundation doesn’t match your skin or you simply don’t like it, you have up to 14 days to return it for free and get your money back.

After completing the online quiz, you’ll receive a perfectly-matched foundation from one of its 50 shades. Their tech team combined hundreds of thousands of data points and information on 700 different skin tone combinations to create the PowerMatch algorithm.

“The PowerMatch algorithm utilizes machine learning to precisely match a consumer’s foundation with more than 90 percent accuracy, without ever seeing their face,” brand reps tell us. Launched in 2018, Il Makiage is a New York-based beauty brand that aims to make shopping for products online easier through its PowerMatch quiz.

Il makiage reviews